About Vince
Helping agency leaders see clearly
For more than two decades, Vince Dong has worked at the intersection of finance, operations, and agency systems.
Today, he helps independent agency leaders uncover the blind spots that impact profitability, decision-making, and growth—so they can lead with greater clarity, confidence, and control.
Most agency advisors see one part of the picture
Some focus on accounting. Some focus on operations. Some focus on software and systems. Vince built his career understanding how all three work together.
As a CPA and trusted advisor to agency leaders, he has spent years helping organizations untangle operational complexity, improve visibility, and make better decisions.
Because profitability isn't created by better reports alone. It's created when the systems behind the numbers work together.
It's rarely just about the numbers
Agency leaders often reach out because something feels off.
Profitability seems inconsistent
Reporting creates more questions than answers
Growth has introduced complexity
Important decisions feel harder than they should
The challenge isn't usually a lack of effort, intelligence, or commitment. It's a lack of visibility.
Vince helps leaders understand what's really happening beneath the surface so they can move forward with confidence.
Clarity before solutions
Vince doesn't start with software. He doesn't start with dashboards. And he doesn't start with predetermined frameworks.
He starts by understanding how the agency actually works.
By connecting the financial, operational, and systems perspectives, he helps uncover the root causes behind the issues agency leaders are experiencing. Only then does he help build the path forward.
The result isn't just better information: It's better decisions.
Why do agencies trust Vince?
Experience
Years of agency, operational, and financial expertise that help identify patterns quickly.
Perspective
An integrated understanding of finance, operations, and systems that few advisors bring together.
Practicality
Recommendations grounded in reality, designed to work within the way agencies actually operate.
I’ve learned to
look more closely.
“After working with agency leaders for many years, I've learned that most business challenges are more connected than they first appear.
What looks like a profitability issue may actually be an operational issue.
The agencies that perform best aren't necessarily the ones with the best tools or the biggest teams. They're the ones with the clearest understanding of what's happening inside their business.
That's what I help leaders achieve.”
— Vince Dong
What looks like a systems problem may be affecting financial performance.
What looks like a reporting issue may be creating leadership uncertainty.
Professional Background
Chartered Professional Accountant (CPA)
Founder of [firm name]
Agency Operations and Profitability Advisor
Second Wind partner/member (if relevant)
Software implementation expertise
Industry speaking engagements
Certifications and partner relationships
Let's uncover what's really happening in your agency
If you're facing questions about profitability, visibility, reporting, operations, or growth, let's start with a conversation.